What the Brand Audit Measures
The Brand Audit is PRISM's foundational diagnostic tool. It pulls 90 days of content data from all connected platforms and calculates your PRISM Score from scratch. The audit analyzes: content volume and consistency (Momentum), engagement rates weighted by platform norms (Impact), audience size and growth rate (Presence, Reach), and brand perception signals from comments and interactions (Sentiment). Results include your composite score, 5-pillar breakdown, and actionable recommendations.
Running an Audit
From the Command Center, click "Run Brand Audit." The process takes 2–5 minutes depending on content volume. During the audit, PRISM: (1) Pulls raw data from each connected platform API, (2) Normalizes metrics across platforms (a TikTok like ≠ a LinkedIn like), (3) Calculates each pillar score using the current formula version, (4) Generates a weighted composite score, (5) Identifies the top 3 highest-leverage improvement areas. You can run audits as frequently as weekly, but we recommend monthly cadence for meaningful comparison.
Interpreting Results
The audit results page shows: Composite Score (top-level number), Pillar Radar Chart (visual breakdown), Trend Line (historical scores if you've run previous audits), Improvement Recommendations (sorted by expected PRISM Score impact), and Industry Benchmark (how you compare to peers in your tier and industry). Focus on the recommendations — they're prioritized by potential score impact, not by pillar order.
Using Audit Results
After your first audit, set 90-day targets for your 2 weakest pillars. Use the "Set Goals" feature to define specific targets (e.g., "Impact: 14 → 30 in 90 days"). PRISM will track progress and flag if you're falling behind. Use the audit results to inform your content strategy in Campaign OS, your publishing schedule in Content Calendar, and your content quality targets in PRISM Studio.